Starbucks is brewing a new marketing plan with wine and beer offerings

Starbucks is considering expanding its brand from fine-brewed coffee by adding a repertoire of sophisticated, locally sourced beverages.

One of the coffee chain’s undercover stores–15th Ave. Coffee and Tea–plans to add wine and beer from Pacific Northwest vineyards and local brewers this fall. These changes accompany the store’s renovations, which include an indoor-outdoor fireplace.

Coffee has always been the mainstay of the chain, but its latest offerings and marketing initiatives with breakfast sandwiches and, more recently, VIA have emphasized the fast-paced lifestyle. Fine wines and hand-crafted beers appear to re-emphasize the brand’s long-standing value of fine quality.

Next up: coffee and wine-tasting room?

Photo via http://www.seattlepi.com

Tags: 15th Avenue Coffee and Tea, coffee, Morningstar, New York Daily News, Pacific Northwest, R.J. Hottovy, retail, Starbucks

This entry was posted on Monday, June 28th, 2010 at 10:50 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.