Archive for July, 2010


iPhone 4 gives advertising a facelift with iAds

July 22nd, 2010 by chelsea

We thought we’d exhausted all options with banner ads and pop-ups, but Apple’s CEO Steve Jobs is changing the way we interact with ads.

iAds is Apple’s new brainchild, which takes the principle of in-search advertising and applies it within the app, according to an article in Mashable.

Jobs ran with the idea as a way to fix a common problem with traditional ads, which he said is the combination of interaction and emotion. A user would explore an iAd for the movie Toy Story by clicking the ad and watching trailers, playing games and even buying products through the ad.

Go mobile, or go home, right?


Photo via apple.com



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Internet-based TV moves to portable devices with Hulu Plus

July 15th, 2010 by chelsea

In an age where mobile computing is the norm, it was only a matter of time before TV viewing on smartphones became mainstream.

That time has come.

For the past three years, Hulu has delivered premium video content that caters to both consumers’ and advertisers’ needs. This free media content turns a profit through advertisements. Hulu has the added benefit of having less advertisements than television.

The Hulu Plus application allows brands to expand to mobile and portable devices, such as the iPhone and iPad–with a catch. The plus version requires a $9.99 monthly subscription fee, which provides users with entire series and seasons of content in HD.

Mobility is a great thing.


Photo via businessinsider.com


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EC Client’s Article on Effects of Wireless Gap Measurement on Thin-Film Production Featured in Leading Semiconductor Portal

July 9th, 2010 by admin

Portland, Ore.  – Ehrlich Communications, a content-driven marketing and P.R. firm, announced today that a client’s article on wireless PECVD chamber gap measurement versus legacy gap measurement at fabs was featured in a leading semiconductor portal.

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Foursquare hops on merchandising marketing train

July 8th, 2010 by chelsea

In the realm social networking, status is everything.

Status updates and rankings keep people engaged because they’re both interactive and competitive. So, Foursquare is bringing those qualities to the real world, actualizing users’ loyalty with real clothing badges.

By leveraging its popularity with this merchandise, the growing social network is giving enthusiastic fans a way to display their loyalty, according to an article in Mashable. The seller, Nerd Merit Badges, calls them “real-world merit badges,” which prominently display your rank on your shirt, bag or any other material you choose to stick them on.

The marketing initiative could lead to a new channel of licensing for Foursquare, such as on coffee mugs, T-shirts and other items.

We’d like to try them on for size!



Photo via mashable.com




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